This pioneering initiative for the tourism sector reaches out to 164 countries to find startups aiming to transform tourism.
Whether tech-based or non-technological, early-stage or more mature, any startup with innovative ideas capable of revolutionizing the way we travel and enjoy tourism is welcome to participate.
The tourism sector took a giant step into the future. The WTO in partnership with Globalia, the leading tourism group in Spain and Latin America, announced the launch of the 1st WTO Tourism Startup Competition. It is the world’s first and largest initiative devoted to identifying new companies that will lead the transformation of the tourism sector. In order to find the best projects, the call for competitors will be launched in 164 countries.
The objective of the program is to select the best solutions and the most disruptive projects. The search will focus on finding pioneering proposals for implementation of emerging and disruptive technologies, as well as on startups based on new business models, such as the circular economy. In this regard, one of the pillars of this competition is to give visibility to projects that are committed to enhancing sustainability in tourism.
The startup search process is as ambitious as it is complex: identifying the best projects in all corners of the planet. For this, WTO and Globalia have enlisted the innovation consultancy firm Barrabés.biz, which boasts more than 20 years’ experience in the creation, connection and activation of entrepreneurship and innovation ecosystems.
To broaden the scope of the competition and to facilitate the registration of interested startups, the program will be implemented through the digital platform YouNoodle, a leading Silicon Valley company in the startup evaluation space at the global level.
“Innovation and tourism investment are not ends in themselves; they are means to develop better tourism products, to improve the governance of tourism and to make the most of the proven sustainability of tourism, by creating jobs and generating opportunities," said WTO Secretary-General Zurab Pololikashvili.
For his part, Globalia CEO Javier Hidalgo confirmed his company’s support for this new initiative emphasizing that “as a global tourism group, we want to offer the winners the opportunity to work with us and transform the sector together”.