India's Lava mobile company CEO in Africa and Egypt Vikram Singh Parmar said the company managed to achieve a 4% market share in Egypt and plans to up this percentage to 30% by 2020.
He said the company managed to invade the markets of 24 Egyptian governorates within few months.
He also told reporters that Lava company managed to find its way to small and medium sized outlets and this has largely contributed to its success.
The rise in age groups using mobiles,
especially youths, has also played a role in expanding smart phone market, he said,
lauding the growing Egyptian economy.