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Ajman chamber of commerce participates in 2018 GoGet Franchise Expo

Ajman Chamber of Commerce and Industry participated in the 2018 GoGet Franchise Expo in Saudi Arabia's Khobar city within the framework of its efforts to help entrepreneurs market their trademark and get acquainted with successful trademarks.
 
Jameela Ahmed Kajoor, the Director of the chamber's SMEs Support Department, underlined the importance of the expo which  offered a great chance for exchanging expertise and promoting cooperation among entrepreneurs who took part in the event.
 
She noted that franchise sector is one of the most important tools of economic development at the international level.
 
Franchise is one of the modern tools for the growth, expansion and diffusion of brands for small and medium enterprises. The major countries have taken this trend since the 1960s, and to this day have had tremendous positive impact on the balance of payments of their countries and added value in the diversification of their economies.
 
Saudi Arabia has interacted with Franchise since the 1970s, attracting the most successful franchises in the retail sector in all its categories. The Saudi retail sector is also promoting Saudi small investors to innovate and create brands at the same level of foreign brands. The Custodian of the Two Holy Mosques Al-Sherifian that the emergence of Saudi trademarks comes because of friction with foreign signs, was the initiative of the Custodian of the Two Holy Mosques King Salman bin Abdulaziz in opening the door to foreign investment in the retail sector 100% when he took office, Saudi investors in developing their business according to the Franchise model efficiently and effectively.
 
The GoGet Franchise is the true response to this labor and the strong demand for understanding the culture of Franchise in the right scientific and professional form. Businessmen, academics, consultants and interested people gather under one roof to develop a road map for Saudi Franchise in particular and the Arab in general.
 

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