The Arab Fashion Week in Dubai will mark the Arab Fashion Council (AFC)'s launch of an eco-friendly collection - under the name of "AFC Green Label" to promote sustainability in the fashion sector.
Arab and foreign fashion designers will take part in the sixth edition of Arab Fashion Week due to open later Wednesday.
Designers from the UAE, Saudi Arabia, Egypt, Italy, Russia, UK, Armenia, Paraguay, Taiwan, the US, China, Venezuela, and Switzerland will take part in the event.
The Fashion Week will take place on board of the recently opened Queen Elizabeth II floating hotel, making it the first floating official fashion week in the world.
Docked permanently at the Mina Rashid marina, the historic and newly refurbished Queen Elizabeth II is the Middle East’s first floating hotel, offering passengers culinary, nightlife, heritage and art experiences.
The Arab Fashion Council (AFC) and Dubai-based investment firm MBM Holding have signed a partnership to boost the fashion sector in Dubai.
Under the partnership, MBM will support the council in positioning the UAE as a global fashion player, particularly in pushing for ‘Made in the UAE’ labels and manufacturing, and attracting foreign investment into the sector.
This agreement highlights Dubai’s support of the Arab Fashion Council’s quest to develop the creative sector in the UAE by giving access to foreign brands and talent to invest in the country, providing them with the right tools and platform.
The AFC is a non-profit fashion organization which represents 22 countries and acts as a support platform for regional designers, offering emerging talent with mentorship programs and more.
In March, the council made history by hosting the first ever Arab Fashion Week in Riyadh.