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World to embrace innovation, creativity as catalyst for economic growth on April 21

The World Creativity and Innovation Day (WCID) will be celebrated on April 21  to encourage creative multidisciplinary thinking to help achieve  sustainable future.

On the WCID, the world is invited to embrace the idea that innovation is essential for harnessing the economic potential of nations. Innovation, creativity and mass entrepreneurship can provide new momentum for economic growth and job creation. It can expand opportunities for everyone, including women and youth. It can provide solutions to some of the most pressing problems such as poverty eradication and the elimination of hunger

Cultural and creative industries should be part of economic growth strategies, according to the UNESCO report on culture and Sustainable Development.

The creative economy –which includes audiovisual products, design, new media, performing arts, publishing and visual arts– is a highly transformative sector of the world economy in terms of income generation, job creation and export earnings. Culture is an essential component of sustainable development and represents a source of identity, innovation and creativity for the individual and community. At the same time, creativity and culture have a significant non-monetary value that contributes to inclusive social development, to dialogue and understanding between peoples.

The WCID was first commemorated in over 50 countries around the world on 21 April,2002. In2006, WCID became a week (WCIW 15-21 April) to give people more time to explore together diverse points of view. April 15, the first day of WCIW, is also Leonardo Davinci’s birthday; an icon of cross disciplinary creativity in the arts and sciences, who exemplified how these fields can inform and enhance each other.

 

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