UTURN, which produces premium content with the aim to promote Arabic content globally, held two interactive sessions within the framework of IGCF held under the slogan "Digital Millennium… Where to?".
The two sessions tackled the history of content development over the past decade and the up-to-date content creation techniques, especially on social media.
Salman Hammad, a content producer at UTURN, tackled the technical elements and the accelerating technological developments that facilitate the process of creating content, and liberating it from traditional media techniques.
He said each individual has the ability to create his own content.
Hammad added that ‘The Power of Smart Phones’ secured huge potentials with all individuals having access to them, this facilitated the process of creating content and marketing it on social media platforms, including Facebook, Twitter, Instgram, Snapchat and YouTube.
Hammad said entertainment content witnessed a great leap over the past 10 years.
UTURN was set up in Jeddah in 2010 and it managed to achieve more than 1.85 billion views globally, with 100 million monthly views.
UTURN’s programs on YouTube increased from 2 to more than 15 programs that see a turnout of followers in Saudi Arabia, the United Arab Emirates and other Arab countries.